The Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, a greater choice of lenses, and increased control to up your creativity when shooting. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. Rear 3.0" 921.6k-dot touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner. It attaches using the supplied windscreen adapter, which mounts into the shoe mount on the top of the camera and holds the windscreen to the side. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics. The front tally lamp serves as a visual indicator for when recording is occurring.

Also, the LCD can display a red border frame to further serve as an additional recording indicator. Product Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens. The default setting is Mid and can be adjusted to Off, Low, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High. Movie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.

The sensor dimensions are approximately 3x larger than a 1" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field. The sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate. Real-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real-time with seamless changing depending on the status of the moving subject. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling.

Affording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than traditional Rec. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long-interval shooting sessions. Built for portable applications and one-handed use, the camera incorporates a large right-hand grip and an intuitive physical control layout. Dedicated Movie Record, Background Defocus, Product Showcase, and S&Q buttons provide direct access to common features used by vloggers.